Marketing Innovative Products and Services In the New Marketplace of Ideas
When: Tuesday, September 18, 2007
Where: The Darden School Room 50
Time: 7:30 - 9:00am: Networking, Continental Breakfast, Program & Q&A
Cost: Members & New Guests: Free
Non-Members: $40
RSVP: Seats are limited! Register Online Today!
Deadline: September 14, 2007
About the Program You've got a great new product that's ready to go to market. Now what? The marketplace is over-saturated with great ideas and new products. You're not only competing against other companies for the same market space, you're also competing with all the e-mail, cell phone messages, TV and radio and other media for mind space. It's tough to get attention, and even tougher to make a lasting impression.
Learn how to market your business successfully in fast-moving markets that are oversaturated with demands for attention. Join two highly-successful marketing executives, Lisa Martin, President and CEO of LeapFrog Solutions, and Gretchen Gehrett, President of G2 Marketing. Lisa will share LeapFrog Solutions' Framework Analysis Document for helping clients create high-impact marketing Gretchen will demonstrate the power of using market research to develop the right message for a successful launch.
Sponsored by:
About the speakers: Gretchen Gehrett is the founder and president of G2 Marketing, a qualitative research and marketing strategy consulting firm. She conducts qualitative research and develops marketing strategies that lead to successful, dominant brands. She has over 20 years of marketing and advertising experience in senior level positions at Fortune 100 companies including VP of Advertising & Communications at MCI, and VP for Consumer Marketing at Chase Bank. Her clients include Sprint Nextel, Genworth Financial, The World Bank, The Martin Agency, and The University of Virginia.G2 Marketing
 Lisa Martin is the founder and CEO of LeapFrog Solutions, a strategic marketing communications firm. Leapfrog uses a highly structured framework that provides clients with a solid business foundation, shapes the creative process and tailors marketing communications precisely to business goals and markets. Lisa founded LeapFrog in 1996, and has more than 20 years experience in marketing, communications and project management. Clients have included iDirect Technologies, Nortel Government Solutions, Aviel Systems, Macworld Expo, Volunteer Fairfax, and many other organizations. LeapFrog Solutions
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